So WHY the bear...
Frankly, it’s a secret. But since you’ve come this far, we’ll tell you...
When it comes to finding the berry best fruit, bear knows best.
Bears roam far and wide, sniffing out only the most delicious fruit. No shortcuts. No compromises.
So, we did the obvious thing - We befriended a bear. We followed closely in bears tracks learning how to spot the fruits that are truly worth spreading. The lessons stuck, and so did the bear. Turns out, the best fruit spreads really do start with the very best fruit. And now bear leads the way as our official mascot.
Say Hello to Our Friend, Bear
Q&A with Bear
Strawberries, ALL the strawberries.
Toast and fruit spread! You don't want to know how many slices I've eaten today already.
You can simply call me Bear, or Crofter's Bear.
You can find me roaming through forests, napping in sunny patches and taste-testing berries with my best bear friends.
If it makes me pause mid-sniff and whisper “Oh hello” it's in. If it makes me say it twice, it's definitely in!
Sampling is quality control. If a few berries go missing… That's just me ensuring excellence. You're welcome.
What about us?
Behind the bear is a family-founded brand built around one idea: real fruit should come first.
From our early days making organic spreads before organic was mainstream, to the products on shelves today, Crofter’s has always been about better ingredients, better taste, and doing things thoughtfully.
